Zinnia Living v 2.0
The client
In November 2019, I worked with business owners Jen and Stacey from owners of Zinnia Living on a website and pitch deck for their recently launched venture — a consulting offering that interfaced with Residential Aged Care providers to offer valuable services to their residents, as well as offer developers a ‘concierge’-type service for future developments, without needing to build this capability from scratch.
Here’s what we created together in 2019:
A (new) brief
Visual Identity, Website Design Update
As with many newly launched ventures, sometimes you have to go out to market, immerse yourself and readjust if required. This was the case for Zinnia. So compelling was their offering, they were fielding lots of enquiry for their concierge services for non-aged care markets as well.
To this end, they engaged Amadeus Brand to tweak their existing branding and website to ensure it was speaking to a broader, more diverse market, and not just to retirees and aged-care.
To achieve this, we needed to re-imagine their:
Logo
Colours
Imagery; and
Website.
The result
Given the brand equity they’d already built, I didn’t feel it was necessary or desirable to reinvent the wheel too much. The softer colours that we used the first time round required some sharpening up to move away from the softer burgundy and peach. And instead, I focused on the dynamic combination of navy and turquoise, softened with teal and warm grey.
Typography-wise I opted for GT Walsheim — an absolute favourite of mine and a delight to use every single time. I chose it to convey a modern, upscale vibe which I think supported the simple colour palette and dynamic imagery.
Here’s where we ended up:
The truth is I loved both brands! They were/are both really fit for purpose. The unexpected combination of the peach, teal and burgundy in colour palette v1.0 really sung, as did some of the beautiful and natural imagery we sourced. But v2.0 has much to admire: starting with GT Walsheim and moving onto the equally gorgeous imagery that really tells a story (hello, girl with doggo!).
Thanks once again Jen and Stacey!
