Tina Daisley - People Partner
The Client
Tina Daisley is one of those people that you meet and L.M. Montgomery’s classic description of a ‘kindred spirit’ comes to mind. Within minutes of talking to Tina we were firm friends: she’s vivacious, energetic and palpably optimistic — in a really good way — and every minute of our time working together was so very enjoyable.
The Brief
Visual Identity & Website Design
Tina’s a ‘people partner’, working with people and teams so that they can perform with greater impact, and she came to me in mid-2019 in need of a new website.
After review of her existing website I was left a bit confused as to what it was Tina actually did. Given we were already at the ‘friends’ level, I gently brought this up with her right away. She totally got it, and before we knew it, she’d signed up to a scope of work that included refining her business business offerings, core messaging and visual branding, with a view to rolling this out across a new website.
The Process
We started with a series of video workshops to get to the heart of Tina, and understand her incredible journey to where she is now. Tina’s ability to impact whomever she meets was really clear, and just as impressive was her passion to make a difference to those around her; be it through her work with teams, or Women’s Leadership Workshops.
We worked together to produce some stronger messaging, better copy and some thoughtful branding to support this; all housed in a brand new custom-built Squarespace site.
The lovely Sophie of Sister Scout Studio had just done some lovely new imagery for Amadeus Brand, and I recommended that Tina get in touch pronto to get some headshots of her own. It’s always a pleasure to work with talented photographers as it brings the design to life in such a unique way, and Sophie did such a great job of capturing Tina’s energy.
It all came together really well, and with a spruce up of Tina’s LinkedIn page as well, all of her comms and branding is now cohesive and can speak consistently to what she does.
Thanks Tina!
