Heart of Forestville

Like many RSL clubs, Forestville is looking for ways to diversify their income streams and remain viable in a modern era — for years to come. One way RSL clubs are doing this is by developing their premises and adding new forms of housing, including seniors living, as Forestville have elected to do.

Working with Chanje consultants, we created a new brand that communicates to members about the new development. It was important that the brand reference the rich heritage of service and its role as a place of connection and community, as it’s done since 1954.

The ‘poppy’ theme was a winner - built out in rich colours that tie in with Forestville RSL’s club branding. The site was built using Squarespace, and is already a much-frequented site that communicates to members about the status and updates of the new development.