The Breast Care Centre
The Breast Care Centre is a specialist centre dedicated to breast cancer led by two of Sydney’s eminent breast cancer surgeons — Associate Professor Cindy Mak and Dr Susannah Graham.
Having worked together for a few years prior to establishing The Breast Care Centre, the Cindy and Susannah share a similar philosophy and approach to their area of specialty. Amadeus Brand had the pleasure of welcoming back Cindy, after building her brand and website in 2019.
How we created a brand for breast cancer surgeons
As always with medical professionals, the brand needs to be about the people behind the medicine. People refer medical specialists — GPs and other providers, and it’s people who need to see them, so it was imperative that the brand reflect the personality and philosophy that’s behind the mask (so to speak).
Our journey to create their brand looked like this:
Brand strategy kick-off session
Logo design: Susannah provided the middle ‘snowflake’ element that she was keen to use, so we built some options around this
Visual identity design: colour palette, typography, graphics
Photoshoot direction (credit to the Matt Miceli, a young photographer who was lovely to work with)
Website design and development; and
Branded colateral
It was a joy to bring all of the brand elements together and see this new venture off and running.
