Future IM/Pact

Brand StrategyIdentity Design
Written By Julia Gottlieb

Future IM/Pact (F/I) is an Australian industry initiative founded in 2018 by Yolanda Beattie, a diversity powerhouse with deep knowledge of funds management and financial services.

F/I’s aim is to increase the number of women in front-office investment management, and create an inclusive industry where both men and women can participate, achieve and be celebrated equally.

Over four years, Yolanda and her dynamic team have worked hand-in-hand with the industry; running programs initially targeted at university students and early-career professionals. In 2023 their offering has expanded across the entire employee lifecycle. After kicking some serious goals for F/I, the team decided that it was time to sharpen their visual identity and rebrand their offerings.

The branding and design project included:

  • Brand strategy workshop

  • Key messaging framework

  • Visual identity design

  • Iconography

  • UI design

  • Templates: PowerPoint, Word and Canva

Julia Gottlieb https://www.amadeusbrand.com.au
Previous

Realmont Property Partners
Next

Feraliser