Cumberland Care

It’s really nice to work with repeat clients. Emma, who I branded United Link Care Services with, returned to brief in work to create a new brand in disability care.

Cumberland Care offers NDIS Plan Management services for people with disability, with the distinct difference that they offer Plan Managers across four languages — Mandarin, Cantonese, Vietnamese and English.

How we built the NDIS services brand

Building on our other brand development in Disability Services, we kicked off with a strategy session via Video Conference. It was good to get across what’s happening in the sector as well as taking a look at what competitors are offering.

It’s a crowded space with so many NDIS providers springing up. This is the exactly the purpose of the renewed scheme — so that people have a choice of who they engage, and we are seeing lots of smaller providers rather than a centralised market of mega providers.

What was involved?

  • Logo design

  • Visual identity

  • Key Messaging Framework

  • Copywriting

  • Branded Templates

  • Website Design & Development

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