Cumberland Care
It’s really nice to work with repeat clients. Emma, who I branded United Link Care Services with, returned to brief in work to create a new brand in disability care.
Cumberland Care offers NDIS Plan Management services for people with disability, with the distinct difference that they offer Plan Managers across four languages — Mandarin, Cantonese, Vietnamese and English.
How we built the NDIS services brand
Building on our other brand development in Disability Services, we kicked off with a strategy session via Video Conference. It was good to get across what’s happening in the sector as well as taking a look at what competitors are offering.
It’s a crowded space with so many NDIS providers springing up. This is the exactly the purpose of the renewed scheme — so that people have a choice of who they engage, and we are seeing lots of smaller providers rather than a centralised market of mega providers.
What was involved?
Logo design
Visual identity
Key Messaging Framework
Copywriting
Branded Templates
Website Design & Development
