Brightup
Working with organisations who provide for people who live with disability is a joy. The good folks at Brightup approached me late in 2022 to assist with the complete development of a new brand who provide services to people with disability — from business naming through to website launch.
Branding for disability providers
Branding is about storytelling — making your audience feel seen, heard and valued. For people who live with disability, or care for someone with disability, it’s critical that a brand can connect as fast as possible and communicate how they can help meet the needs of people who need their services.
Brightup was a great project, and the brand strategy supported a central message:
Expanding the future for people with disability.
Visually, the creative needed to be vibrant, positive and practical. Life is definitely not always roses for people needs that surpass the average person, and the brand needed to acknowledge this whilst communicating that they had the tools and services to help people with disability expand their potential.
What was involved:
The project scope:
Business and brand strategy
Business naming
Logo design
Visual identity design
Key Messaging Framework
Copywriting
Website design + development, using Squarespace
The creative
