Bourke Street Bakery

I had the pleasure of working with Bourke Street Bakery’s delightful Paul Allum, all the way from New York City, in 2022 and 2023. Both times we produced a deck aimed at potential investors to share the incredible story that has grown BSB’s brand in Australia and the US to almost cult-like status.

Paul is a true artisan, with an instinctive acumen in when it comes to growing the BSB brand. Translating the brand story with folk such as Paul can be challenging, as they are so loathe to emphasise their many accomplishments!

This was an exercise in storytelling, and bringing the salient messages to life through simple design that can be readily absorbed by potential investors. It needed to work in PowerPoint, so that Paul and his team could update as they needed.

Hospitality venture pitch/investor deck