Services
Smart, effective strategy is at the heart of everything we do. We provide practical expertise at every point to maximise your brand value.
Branding + design services
Brand Strategy
A strong brand strategy is critical to understand how to differentiate from your competition and connect with your audience. When brand strategy is done well, it will have the intelligence to inform insightful graphic design and foster a stronger emotional connection with your audience.
We can work together to clarify your business goals and discover what’s at the heart of your unique business DNA — uncovering your business mission, core proposition and brand values.
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Brand narrative alignment
Brand mission, vision and values
Business/brand naming
Marketing strategy: qualitative research and focus groups
All-team workshops: in person or via teleconference
Identity Design
Identity Design is a cohesive visual language that reflects the brand's personality, values, and offerings, including: logo design, color palette, typography, and imagery style. A well-crafted visual identity can make a brand instantly recognizable and distinguish it from competitors.
Through a meticulously crafted brand identity, you’ll delightfully communicate your brand through logo design, colour, font selection and imagery style.
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Logo design
Brand Systems: colour palettes, typography (for design, web and in-house use), imagery style definition + procurement (photography and/or illustration)
Style Guides for in-house use
Template Systems: Microsoft Word, PowerPoint, Canva or Adobe.
Words + Storytelling
Sometimes talking about the work we do can be confusing.
Even with today’s AI copywriting tools, it can be hard to know which words to choose that will connect with our audience. That’s where having a brand ‘story’ can be helpful — a consistent, repeatable set of messages in an authentic tone of voice that you and your teams can use to write content that reinforces your brand’s message and values, and increases engagement and brand loyalty.
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Copywriting
Key message development
Taglines
Blog writing
Website Design + Development
A digital ‘home’ for your business is non-negotiable in today’s world — a place where you can communicate the unique value you offer, receive enquiries and link to your marketing and communications through social media. With a little help from Amadeus Brand to get you started, today’s user-friendly platforms such as Squarespace, Wordpress and Wix, mean it’s never been easier to maintain your brand’s website and connect with your audience.
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Squarespace, Wordpress, Webflow or Wix
SEO strategy and setup
UI Design
Website Development
Frequently asked questions
Q. What is the importance of branding for small businesses; can’t we just skip to graphic design?
We could, and sometimes people do this. We’ve found that process will often generate ‘window dressing’: nice looking design where the designer uses their discretion, rather than a strategy (or ‘plan’) which gives them a better understanding of the brand’s audience, values and personality. When a designer has access to this brand strategy, it creates an opportunity to create from an overarching idea rather than a series of unrelated creative decisions.
Experience has shown that when a project involves strategy, the client comes on the journey from the beginning, and the creative story can evolve with greater impact. The project gets completed faster, with fewer refinements and both parties are far happier with the outcome!
Q. Can you explain the logo design process?
Ideally the logo design process starts with strategy: gaining a deep understanding your business, target audience, and brand values, which we then compile into a set of written words and messages for you to approve.
Once we’re aligned on the brand strategy, we’ll create three initial concepts, refining designs based on two opportunities for feedback. Once we’ve landed on the right one, we’ll create your final artwork files for you to use across print, web and socials.
Q. Can you just design a logo?
No, not really. It doesn’t make much sense to design a logo on its own without the right identity around it to make sure it communicates clearly. A logo on its own rarely has the power to communicate very well.
Q. What graphic design services do you offer?
Amadeus Brand provides a range of graphic design services, including logo design, business card design, brochure design, annual report design, and website design, all aimed at visually communicating your brand message.
We also firmly believe in providing our clients with the tools that you’ll be able to use every day, on whatever platform works best for your team. These include: Microsoft Word, PowerPoint, Google Docs or Slides, Canva and the Adobe Creative Suite.
Q. How can branding help with website development?
In every single way! Imagine sitting down in front of a blank screen, ready to build a new website, with no prior development of your logo, colours, font choice, image selection, key messages or copywriting? No thanks!
Branding is really helpful in directing website development as all of those decisions will already be made for you. Consistent visual elements will be ready-to-go such as your logo, colour palette, font choices, imagery selection and most importantly — the words that will tell your brand story and drive better SEO to your website. This branding process guarantees a cohesive and memorable user experience, and contributes to a faster and more cost-effective website design process (and fewer grey hairs).
Q. How long does the branding process typically take?
The duration of the branding process varies depending on the complexity of the project. It loosely involves a few distinct stages, including strategy and research, concept development, design refinement, and project finalisation. Generally, it can take several weeks to a few months to complete, ensuring a comprehensive, collaborative and, most of all, enjoyable experience!
Q. Can I come to Amadeus Brand with a logo and visual identity so that you can build us a website?
Yes! Some of our best clients came to us with a logo and/or identity already locked in. We’ll sense check it first to make sure it aligns with your business strategy, goals and communicates your unique value proposition. If it checks out, we are happy to work with a supplied logo and identity.
Q. I already have a copywriter, can I bring my own copy?
Yes! Of course. Much like above, as long as it’s in alignment with your business goals and strategy, and has been crafted with your audience and keywords for SEO in mind, be our guest/s.
Q: Do you just design Squarespace websites?
No, we can work with nearly any platform and have delivered sites in Wordpress, Wix, Drupal and Webflow. However, in 90% of cases we find that Squarespace is the best platform for smaller teams, who may not have a dedicated tech resource available to keep the other platforms in good digital health.
Squarespace’s one monthly fee covers a best-in-practice content management system, hosting and security certificate which means less headaches and peace-of-mind that your site will remain secure (not affiliated! We just love their product).
